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Dashing Diva

About Us

In 2003, Dashing Diva was born to create the ultimate salon experience with hygiene at the forefront and made it an "instagrammable" moment before Instagram was even a thing. Over time, we wanted to bring the salon experience to you so we launched Dashingdiva.com.

Today, we make it fun and easy to get show stopping manicures at the comfort of your own home. With patented pressure sensitive adhesives and over a thousand designs to choose from, we combine innovation and style with the latest technologies in nail.

Our Philosophy

At Dashing Diva, we’re revolutionizing the nail space by leading the category with trend and innovation.

Whatever your style, whatever your color palette. We see the diva in you, and we have everything you’ve ever wanted.

Gone are the days where you can’t do it yourself. You are your own nail artist. Welcome to the new way to do nails.

Our Story

1998

CEO John SY Chang founded KMC Exim, a designer, manufacturer, and distributor of artificial nails and nail products. 

2003

The Dashing Diva brand was born to reinvent the salon experience. Its first nail salons made their debut.

2007

Dashing Diva salons became an international franchise with over 20 locations across the globe.

2017

Magic Press Launches in the US. We wanted to bring the salon experience to you so we launched dashingdiva.com with our 1 second gel manicure Magic Press.

2018

GLOSS launches in the US.

Why polish when you can GLOSS? We come up with a better polish alternative.

2019

Dashing Diva participates in Fashion Week, partnering with Christian Cowan as their official nail sponsor.

2019

Dashing Diva expands the retail presence in the US.

2020

GLOSS Color launches featuring over 50 shades of solid colors.

2021

Glaze, a semi-cure gel revolution was created.