Our Story

  • 1998

    Manufacturer First

    Headquartered in New York, KMC Exim is founded by John (S.Y.) Chang. We lead the way with 70 product patents, manufacturing 90% of the artificial nails in the whole world!

  • 2001

    Diva Defined

    Dashing Diva is born bringing art and innovation to the nail fanatics everywhere.

  • 2003

    The Royal Treatment

    We open the first NYC salon to re-invent the nail salon experience with unprecedented levels of hygiene and sanitation in a unique and “instagrammable” space before Instagram was even a thing. Did we mention the cosmos on Thursday and Friday nights?

  • 2004

    Award Winners

    New York Magazine names Dashing Diva “Best Manicure Experience” in its annual “Best of” issue.

  • 2007

    Dashing Diva Goes Global

    We wanted to share our love of nails with the world, so we opened salons worldwide.

  • 2008

    Seeing Stars

    Beyoncé & Rihanna are spotted coming out of Dashing Diva Salons.

  • 2009

    Go Like a Pro

    Dashing Diva offers key innovations to the professionals.

  • 2011

    Making Virtual Reality

    Celeb manicurist Pattie Yankee creates a sensation using our Virtual Nails for Katy Perry’s Smurf design nails. Article Link

  • 2012

    All Access Diva

    We want everyone to put their best nails forward. So, we partnered with some of the biggest designers at NYFW to help nail their look: L.A.M.B, The Arise, Jeremy Scott, Naeema Khan, Badgley Mischka, J Mendel to name a few.

  • 2013

    Take Two: Met Gala Mani

    Celeb manicurist Pattie Yankee relies on our Virtual Nails again for Katy Perry’s Met Gala look.

  • 2015

    Making Magic

    We launch MagicPress Press On Gel Nails in Korea making the one second gel manicure possible.

  • 2016

    Style Star

    Dashing Diva is awarded an Instyle Star Beauty Award for two consecutive years.

  • 2017

    Making Magic

    DashingDiva.com goes live delivering salon innovations to the comfort of your own home.

  • 2017

    Dynamic Duo

    We partnered with rising nail artist, Unistella to bring her unique designs to life. Watch Video

  • 2018

    Store Floor Frenzy

    Dashing Diva expands into major retailers Ulta.com, Sally Beauty and Walmart.

  • 2019

    Stay Tuned For More!