Collection: Social Media Manager

Strategy & Channel Development (65%) 

• Interpret brand pillars, goals and campaigns and adapt to a monthly and yearly, social media planning and activation calendar that embodies the Dashing Diva brand and visual aesthetic. 
• Partner with Sr. Manager Marketing Communications and team stakeholders to develop and execute best in class 360 programs and content in alignment with cross-functional partners including product development, education, sales, growth marketing and e-commerce. 
• Maintain an “always on” evergreen level of exposure and support across all brand objectives including retailers, partners, influencers, UGC, branded content, DTC e-commerce, education, testimonials, ratings and reviews. 
• Create and manage an always-changing social media content calendar for all social channels including Facebook. Instagram, Pinterest, Youtube.  
• Launch Dashing Diva’s TikTok presence with clear understanding of platform + actionable objectives based on business goals.  
• Stay abreast of algorithmic changes and social platform updates; be at the forefront of what is happening in the space and propose new platforms to enter and first to market programs.   
• Regularly review the social and digital work of our competitors and industry leaders to constantly stay at the forefront of digital trends; share competitive learnings with broader marketing team.  
• Partner with PR agency, boosting partnerships and PR activations to drive new brand awareness and fan acquisition.   
• Oversee strategy for UGC across all social and digital channels. 
• Assist in the management and execution of paid social strategy and campaigns in cross-functional partnerships with our brand, media, and digital team. 
• Act as the first touchpoint and voice of the Dashing Diva brand across all owned and organic social channels in a way that ensures a positive community experience. 
• Work closely with content manager to develop “in-the-moment” content (i.e. cover social live for special events, reels, IG,BTS photoshoots, etc) to compliment pre- planned content   
• Work with appropriate cross-functional teams to brief and source copy points and edit accordingly for each channel  
• Assist Sr. Manager of Marketing Communications on photoshoots and bringing marketing campaign to life through our social channels 

 

Influencer: (20%) 

• Provide monthly and quarterly report on Octoly (influencer campaign) 
• Strategize, recommend and execute paid + organic influencer campaign (always-on + project specific) 

 

Analytics & Reporting: (15%) 

• Own and provide weekly, monthly, quarterly, and yearly analytics report and summarize highlights for channel health, audience growth, engagement and DTC ecommerce traffic and sales. 
• Track and monitor KPIs in real-time to optimize and pivot strategies, tactics, and content development. 
• Utilize social listening to synthesize ongoing trends, test-and-learn, monitor competitive brands, and report on quantitative findings from social media community to inspire new campaigns. 

• 3-5 years of previous social media management, beauty industry preferred. 
• Min 2 years managing a brand’s social media channels, including TikTok 
• Bachelor’s Degree in Marketing, Business or other relevant subject matter required  
• Proven ability to analyze social performance analytics, understand strategy and set KPIS 
• Experience in managing and growing brands   
• Must be willing and available to work in ‘real-time' and after business hours—including evenings, weekends and holidays—with an always on approach across all social media channels   
• Strong understanding and interest in current and upcoming beauty market trends and the cultural landscape, with the ability and desire to seek out new ideas and approaches that align with the DD brand. 
• Naturally curious and an idea generator—ability to brainstorm new ways to bring the brand to life on social media   
• Resourceful, detail-oriented, a problem-solver with the ability to take ownership and initiative, work efficiently and strategically while balance competing priorities   
• Exceptional collaboration, communication, and interpersonal skills including the ability to stay positive   
• Excellent written, verbal, presentation, and project management skills   
• Elevated creative eye and aesthetic; strong creative vision and skills in photo, video and design
• Keen eye for analytics and data-driven decision making  
• Photography and video editing skills are a plus   
• Working knowledge of Adobe Suite including Lightroom and Photoshop is a plus   
• Experience with Google Analytics, Dash Hudson, and other similar platforms is a plus   

Dashing Diva is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law