Collection: Director of E-Commerce

Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale

Manage the Dashing Diva customer file growth, including proper data hygiene, security and compliance

Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization’s customer acquisition and conversion strategies

Coordinate with Head of Marketing, and media agencies to ensure advertising creative is aligned to the media channel and strategy

Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly

Day-to-day management, optimization, and sales reporting of the brand site

Create and track major digital metrics and KPI’s, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization

Commission research, through internal resources and external providers, to gain deeper insight into Dashing Diva operations, customers and prospective customers

Collaborate with other stakeholders to help develop and execute pricing strategies.

Create and manage annual budgets and monitor expenses for relevant department

Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience

Manage the site experience and strategy roadmap for the DTC sales channel

Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting

Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals

Manage the daily and monthly sales calendar and SKU forecasting for the brand site

Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business

Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches

Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX

Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site

Manage ecommerce team, developing their skillset and driving growth in the channel

Perform other duties as needed